Shareware Blunders

Shareware blunders, lessons learned by the industry pro's. Interview with Adam Stiles and determmine how to succeed in the shareware industyr. more...

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Originally Posted on 8/30/2005 10:39:13 PMContent source: http://www.softwaremarketingresource.com/article34.html

The Value of Online Forums

There are literally thousands of online forums that cover a wide range of topics. Forums provide individuals, who share a common interest, with a meeting place for open discussion, and a great gathering spot for "water cooler" talk. When used properly forums can be an excellent business tool and resource. By providing well thought out, helpful responses posters can develop a reputation as an industry expert. Establishing a reputation within forums will eventually lead to solid business contacts and relationships. more...

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Originally Posted on 8/30/2005 10:27:12 PMContent source: http://www.softwaremarketingresource.com/article33.html

Digital River Takes Over

No one is shocked any longer to hear that Digital River has added to their impressive collection of acquisitions. This time, only the size of the acquisition was surprising. On April 19, 2004 Digital River announced that they added ShareIt / Element5 to their collection of registration services for a paltry sum of 120 million dollars. Realizing that I had taken an interest and written about their past acquisitions Brant Pallazza, Vice President of Shareware at Digital River contacted me and welcomed the opportunity to answer any questions that I had. I seized the opportunity, believing that any insight into the acquisitions would help developers make an informed choice about their online ordering service. more...

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Originally Posted on 8/30/2005 10:15:11 PMContent source: http://www.softwaremarketingresource.com/article31.html

Software Announce and Software Promotion

Creating amazing software is only half the battle. Telling the world about your software is the other half. With working capital, consider employing someone who specializes in software promotion. To work with an established reputable firm can esure success when marketing software. more...

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Originally Posted on 8/30/2005 10:10:10 PMContent source: http://www.softwaremarketingresource.com/article32.html

Affiliate Communication

When building an affiliate network communicating with affiliates is important for merchants to maintain a good relationship. An affiliate's web site targets visitors, who may not necessarily view a merchant's web site, and therefore expands a merchants market. more...

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Originally Posted on 8/30/2005 10:09:09 PMContent source: http://www.softwaremarketingresource.com/article29.html

Google Adsense

Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine's clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered. more...

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Originally Posted on 8/30/2005 9:59:08 PMContent source: http://www.softwaremarketingresource.com/article30.html

Unfair Advantage and Abuse of Power

Last summer, rumors were abound that an employee of Tucows was using Tucows statistical information in order to determine which products produced the highest return on investment, with the intent to clone them and create competitive products. more...

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Originally Posted on 8/30/2005 9:53:07 PMContent source: http://www.softwaremarketingresource.com/article26.html

Stop Whining About Google!

Nearly anyone and everyone involved with search engine optimization and Internet marketing is aware of the famous "Florida" update by Google that caused many commercial sites to lose their Google ranking and position. more...

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Originally Posted on 8/30/2005 9:41:06 PMContent source: http://www.softwaremarketingresource.com/article23.html

What is Shareware?

Shareware is software that you can try before you buy. Shareware is a kind of marketing method for software. Software developers post trial versions of their software on websites. Consumers can then download the trial version to their computer and evaluate it. If the consumer likes the software they can purchase it. Shareware is also called try before you buy. more...

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Originally Posted on 8/30/2005 9:27:05 PMContent source: http://www.softwaremarketingresource.com/article25.html

Digital River a Monster?

Most of us have grown weary of Digital River's acquisitions and are no longer shocked when the announcements are made. How many of us have considered the implications involved in the volume of "takeovers"? I, like almost everyone in the industry, have been fairly complacent about the acquisitions, but now I'm seeing limited choices for developers and the fact is the "little guy" can no longer compete. more...

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Originally Posted on 8/30/2005 9:17:02 PMContent source: http://www.softwaremarketingresource.com/article24.html

How to Submit Your Products To Froogle

Froogle is a new service from Google that makes it easy to find information about products for sale online. By focusing entirely on product search, Froogle applies the power of Google's search technology to a very specific task: locating stores that sell the item you want to find and pointing you directly to the place where you can make a purchase. more...

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Originally Posted on 8/30/2005 9:12:01 PMContent source: http://www.softwaremarketingresource.com/article22.html

Web Blogs Defined, Explained and Understood

Blogs are web logs that are updated regularly, usually on a daily basis. They contain information related to a specific topic. In some cases blogs are used as daily diaries about people's personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever you, the author, want them to be. more...

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Originally Posted on 8/30/2005 8:58:00 PMContent source: http://www.softwaremarketingresource.com/article21.html

Carve Out Your Niche By Dominating One

I was recently interviewed by a print magazine about niche marketing. In it, I offered several tips and ideas on how to carve a niche in the marketplace. Here are a few of them. more...

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Originally Posted on 8/30/2005 8:52:59 PMContent source: http://www.softwaremarketingresource.com/article20.html

The Making of an RSS Feed

Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.The concept of aggregating content in one central location or repository is very appealing. Consumers have become tired of push technology, RSS allows users the flexibility to regain control of their content. more...

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Originally Posted on 8/30/2005 8:25:40 PMContent source: http://www.softwaremarketingresource.com/article18.html

Mining your Sales Channel; A step by step guide to end-to-end sales tracking

Now there are a lot of different web sites that generate downloads for our programs. There are download sites, crack sites, search engines, and newsletters that are all driving downloads of our programs. While all of these sites may generate a significant number of downloads, our job is to find which sites generate a large number of sales. more...

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Originally Posted on 8/30/2005 8:23:40 PMContent source: http://www.softwaremarketingresource.com/article17.html

VAT and How the Ecommerce Companies Are Coping

The EU VAT directive has caused significant controversy amongst developers and online software registration services. Part of the confusion has comes from the vagueness in the directive and questions with regards to the jurisdiction that the EU has over the US to enforce its policies. . more...

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Originally Posted on 8/30/2005 8:20:39 PMContent source: http://www.softwaremarketingresource.com/article16.html

Increase Your Sales With These 5 Buying Stimulators

Use these 5 powerful buying stimulators in your ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs. more...

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Originally Posted on 8/30/2005 8:09:38 PMContent source: http://www.softwaremarketingresource.com/article15.html

10 Tips for Writing Good Sales Copy

Writing an ad? The tips below -- and the important warning that follows -- will help you to get the very best response. more...

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Originally Posted on 8/30/2005 7:41:35 PMContent source: http://www.softwaremarketingresource.com/article13.html