Autoresponders RSS : Pros y Contras

El marketing mediante email hace tiempo ya que vivió sus días más gloriosos. Filtros de spam, bloqueadores de correo basura, y un cúmulo de otras tecnologías de protección de privacidad y seguridad han hecho cada vez más difícil obtener boletines, mensajes de marketing de correo directo y anuncios de editores online para sus lectores Photo credit: Lucretious... more...

Autoresponder Marketing
Originally Posted on 8/26/2005 10:41:41 PMContent source: http://www.masternewmedia.org/es/2005/06/29/autoresponders_rss_pros_y.htm

Viral Marketing, Advergames, Communications and Podcasting

Viral Marketing is defined by communications, where users do pass on marketing messages and especially online products, too. This may happen by word of mouth and communications alone or by supporting applications. ... ... Online now there is a range of further communicative instruments as well as applications and mixed forms. ... ... Especially the new instruments newsfeeds, tagging and weblogs are feasible, platforms where also public relations happens. ...
(see Feedlink)

Viral Marketing Tools, Advergames and Podcasting

Viral Marketing using applications is an up to date trend, which now is enabled by the availibility of broadband. Beside the interest of users by topic entertaining elements, advertainment, are a way to enable distribution. ... ... At the entertainment industry the distribution of media files by users from a portal has become most popular. By the ongoing popularity of podcasting now also niches are reachable by audio and video at videoblogs. ... ... Because of this the relevant rubrics have become updated again. For particular actions or surfing there are comprehensive directories and further information. ...
(see Feedlink)

Viral Marketing Campaigns and Campaign Measurement

Viral Marketing Campaigns do require planning like all marketing measures and by the form used the design of media. Similar to common campaigns there are platforms to choose. ...
(see Feedlink) more...

Autoresponder Marketing
Originally Posted on 8/26/2005 9:59:40 PMContent source: http://www.folden.info/archive/newsletter/newsletter-05-08.shtml

Digital Media, Mobile Communications, VideoBlogs

Mobile Services and Applications

At Mobile Communications the most obvious observation for converging media has been the numerious amount of available applications and services. ...
... Furthermore up to date mobile phones do have all attributes of a modern communications platform as the internet represents it. Now this market needs to be served with attractive applications. This is both interesting but not without difficulties. It is interesting as the discussed business models paid versus free content do appear at mobile now. And it is difficult, because there is no experience in this young market. In such a case it is common practice to compare the market entry of similar products and to transfer successful products. ...
(see Feedlink)

VideoBlogs, Podcasting and RSS

Video Weblogs have entered the market with the whole range of instruments available. These are particular information services, portals and directories, video rss readers and players. ...
(see Feedlink) more...

Autoresponder Marketing
Originally Posted on 8/26/2005 9:52:37 PMContent source: http://www.folden.info/archive/newsletter/newsletter-05-06.shtml

Online Marketing and Market Research, B2B Marketplaces

Various new interesting applications and furthermore innovations are to be mentioned in the reach of Internet Marketing and Online Advertising. Here for now media services at the reach of convergence have become a firm parameter, which is true for both the convergence of interactive television and mobile media. A novum at mobile marketing is a ranking tool for mobile internet sites ...
(see Feedlink) more...

Autoresponder Marketing
Originally Posted on 8/26/2005 9:44:36 PMContent source: http://www.folden.info/archive/newsletter/newsletter-05-04.shtml

Online Marketing, RSS and Podcasting in the Marketing Mix

It is rare that such a speedy development could have been watched as it happens now for Podcasting. But for this there are some good reasons. Weblogs have become an
established Publishing Tool with millions of users and readers. Furthermore users are able now to handle multimedia applications and do own computers and mobile music players. But the up to date hype should not be reasoned by the users, ...
(see Feedlink)

The RSS Data Format, compared to the Hype of Podcasting, does exist for a far longer time. It is popular now, but it seems that is does not have the same acceptance like
weblogs. By this one might describe weblogs as medium for the masses and RSS Newsfeeds, as long as those do not become integrated in a website, as a medium for niches ...
... Meanwhile there is a good range of newsfeed search engines and for those, too, do exist submission tools ...
(see Feedlink) more...

Autoresponder Marketing
Originally Posted on 8/26/2005 9:33:35 PMContent source: http://www.folden.info/archive/newsletter/newsletter-05-05.shtml

Tagging, Internet Marketing, New Media and Convergence

Tagging, podcasting and the popularity of weblogs accompanied by the integration of multimedia elements now do exercise the often bespoken potentials of the internet. Now this happens with a rapidity which one may describe without exaggeration by the adverb explosive. ... ... Tagging services, audio casts or podcasts are made on every topic, at the private reach as well as for business purposes. Whereas for videoblogs the development just starts podcasts after a fast adoption are embraced even by established information suppliers. Examples at the business segment are recordings of conferences.
Numerous articles on this issue are to be found at the up to date 'Internet Trends' July.
(see Feedlink)

New Search Engines, Tagging and Marketing

At Search Engines several new services are introduced, ... . Tagging is also a topic for search engines. Cases do reach from simple human edited directories and information sharing to the optimization of search results by the providers relying on the relevancy of tagging. ... Also at search engine marketing professional tools are available for free.
(see Feedlink) more...

Autoresponder Marketing
Originally Posted on 8/26/2005 9:20:34 PMContent source: http://www.folden.info/archive/newsletter/newsletter-05-07.shtml

Digital Media Technologies, Webmaster Tools and Software

Digital Media and Technologies comprising Media Server and Home Networking, Telecommunications as well as Podcasting and iTV Developer Tools, Webmaster Tools with Accessibility and Content and last but not least Software with Directories, Homepage Tools and Open Source.

The already cited acceptance of digital media and their preconditions, ongoing usage, broadband and creative use of media. And the pace still is fast. Podcasting mentioned at the former newsletters is gaining popularity and has become a topic again at this revision at digital media technologies. News on this topic do range from adoption by large media companies up to installing local companies with professional podcasting services. Podcasting again is Part of the Revision ...
(see Feedlink) more...

Autoresponder Marketing
Originally Posted on 8/26/2005 9:15:33 PMContent source: http://www.folden.info/archive/newsletter/newsletter-05-03.shtml

New Search Engine Technologies and Marketing

The most comprehensive up to date topic are search engines, information and tools on search engine marketing. This topic still is most important as search engines beside email and communications are the first target while accessing the internet. For user and enterprises the way to relevant information and for product delivering the main way to the buyer and consumer ...
(see Feedlink) more...

Autoresponder Marketing
Originally Posted on 8/26/2005 9:02:32 PMContent source: http://www.folden.info/archive/newsletter/newsletter-05-02.shtml

Interview with Internet Marketing Success Story: Corey Rudl

Marty Foley, publisher of ProfitInfo Email Newsletter, interviews Internet marketing guru Corey Rudl. For many savvy online entrepreneurs, Corey needs ... more...

Autoresponder Marketing
Originally Posted on 8/26/2005 8:50:31 PMContent source: http://www.workfrom-home-business.net/archives/05-01-2005_05-31-2005.html#17

Moving About Traffic On The Global Network In Lightening Speed

Today~s Internet users know that WWW means World Wide Web. These users also acknowledge that the Internet travels anywhere throughout ... more...

Autoresponder Marketing
Originally Posted on 8/26/2005 8:45:30 PMContent source: http://www.workfrom-home-business.net/archives/05-01-2005_05-31-2005.html#18

When Joining An Associate Program There Are A Couple Of "Rules" You Need To Consider

The Number One Rule: Go for quality! You want to examine the product or service, which is offered to make ... more...

Autoresponder Marketing
Originally Posted on 8/26/2005 8:34:29 PMContent source: http://www.workfrom-home-business.net/archives/05-01-2005_05-31-2005.html#19

Interview With Audri Lanford... An Internet Success! Part 1

[Corey]: What is your background, and what drew you to the Internet? [Audri]: I started out in academia. I got ... more...

Autoresponder Marketing
Originally Posted on 8/26/2005 8:28:27 PMContent source: http://www.workfrom-home-business.net/archives/05-01-2005_05-31-2005.html#20

Exclusive Interview with Audri - Part 2

[Corey]: Is there anything really special and intriguing you want to tell us about any of your businesses? Some gem ... more...

Autoresponder Marketing
Originally Posted on 8/26/2005 8:22:26 PMContent source: http://www.workfrom-home-business.net/archives/05-01-2005_05-31-2005.html#21

Seven Top Reasons to Use Ezine Articles to Promote Your Business

By Loren Beckart http://ClickTracs.com You're missing out on an easy way to promote your business if you aren't already submitting ... more...

Autoresponder Marketing
Originally Posted on 8/26/2005 8:08:23 PMContent source: http://www.workfrom-home-business.net/archives/05-01-2005_05-31-2005.html#22

Exclusive Interview with Audri - Part 3

Next is PR. You can use this to build your e-zine, or to directly promote your product. Or both. Definitely ... more...

Autoresponder Marketing
Originally Posted on 8/26/2005 7:55:22 PMContent source: http://www.workfrom-home-business.net/archives/05-01-2005_05-31-2005.html#23

How Often Should you Email your Customers?

As you know, email is one of the most powerful tools for you and your business. The reason being that ... more...

Autoresponder Marketing
Originally Posted on 8/26/2005 7:49:22 PMContent source: http://www.workfrom-home-business.net/archives/05-01-2005_05-31-2005.html#24

How to Boost Online Sales by Establishing Trust

By Loren Beckart http://ClickTracs.com New people make their first online purchase every day. Even when the purchase is something minor, ... more...

Autoresponder Marketing
Originally Posted on 8/26/2005 7:47:18 PMContent source: http://www.workfrom-home-business.net/archives/05-01-2005_05-31-2005.html#25

How to get 1 Million Visitors to your Website Over the Next year, No Kidding!

In my opinion one of the most powerful ways to market online is through linking strategies. What you want to ... more...

Autoresponder Marketing
Originally Posted on 8/26/2005 7:42:17 PMContent source: http://www.workfrom-home-business.net/archives/05-01-2005_05-31-2005.html#26

Link Building with Backlink Analysis Tool

Anyone involved with organic search engine optimization knows the value of linking or connectivity and how it contributes to higher search engine placement.

This blog does well on some competitive phrases in part, due to links. For example, a quick check on Marketleap's Link Popularity tool shows 90,927 links to Online Marketing blog.

The start of those links was the result of competitive research. Finding out where similar sites received links and gaining links from the most relevant sources over time can generate the necessary link popularity to start gaining momentum. Once a site gains content and link momentum, the increased awareness makes it easier to gain new links.

To gain linking momentum efficiently it's most effective to use tools. One very promising tool that was released recently by Aaron Wall is the Backlink Analysis tool. This is a client side software tool (you need to download it) that you can use to quickly identify not only all the backlinks of your competitors, but also many other useful attributes of those links. This information is invaluable to effectively determine which links to go after. This tool is in it's first stages, so I guess you could call it a beta. But its feature set compares to other tools like Optilink which cost a few hundred dollars. This tool is FREE.

An effective link building program focuses on gaining links that might naturally happen, just more strategically and at a slightly faster rate. Tools like the Backlink Analysis tool can give you the information you need to link smarter. Long term, the best linking strategy is through useful and sometimes controversial content. But to get started, this tool is a valuable addition to any SEO's link building tool set.

Get the full breakdown at Aaron's site, SEO Book. For an excellent article on link building, be sure to visit Todd Mailcoat's recent post on the topic at his Stuntdubl blog.



Tags: linking, SEO, link building, search engine optimization




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Autoresponder Marketing
Originally Posted on 8/26/2005 7:32:15 PMContent source: http://feeds.feedburner.com/OnlineMarketingSEOBlog?m=312

Keep your friends close, your enemies closer

There's a humorous meme regarding an interaction between Google's founders, Larry Page and Sergey Brin, Engineer Matt Cutts and a few blackhat SEOs at the Google Dance a few weeks ago.

It starts with a post by Duncan at the Blog Herald making the complaint that something fishy is going on. Matt Cutts posts a very interesting reply on his blog. The complaint was that Google was mingling with people who openly spam Google. As if a spammer would gain some benefit from that? Google is smarter than that and you can read Matt's post about it just to be sure:

"I was just as surprised as my (2 blackhat, 1 whitehat) visitors to see Larry and Sergey come down the stairwell at 1am. But I always want Larry and Sergey to take webspam seriously, so when they came over to say hello, it was fine with me to prod DaveN into telling stories. If only I’d known how much more useful info I’d get! Forget the “SEOs have alcohol, I have a soda” technique: from now on, I’m bringing a cardboard cutout of Sergey when I talk to SEOs. I just need a tape player that says “Uh huh, tell me more about what you do” and I’ll just sit back and take notes."I've always noticed blackhat and search engine conference speakers mingling in the past as well as blackhat SEO's being invited to MSN's search champs.

Barry mentioned to me when he took a tour of Yahoo during SES San Jose, it was mostly blackhat SEOs that were invited. At first I really wondered why this would be, an then that old adage comes to mind: keep your friends close, but keep your enemies closer.
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Autoresponder Marketing
Originally Posted on 8/26/2005 7:27:14 PMContent source: http://feeds.feedburner.com/OnlineMarketingSEOBlog?m=311

Pubcon 10 in Las Vegas

Barry of Search Engine Roundtable gives the full lowdown on WebmasterWorld's 10th PubCon, which will be held in Las Vegas Nov 15-17. Pubcon now has it's own web site and blog, which is an excellent move Mr. Tabke.

If you haven't seen it (where have you been?) Barry provides the best coverage anywhere of WebmasterWorld conferences.

If you work in SEO, SEM or any aspect of Internet marketing, this is a highly regarded conference that I can honestly recommend as one of the best for tactical knowledge of search marketing.



Tags: WebmasterWorld, Pubcon, search engine conference, SEO




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Autoresponder Marketing
Originally Posted on 8/26/2005 7:17:13 PMContent source: http://feeds.feedburner.com/OnlineMarketingSEOBlog?m=310

Mamma.com Copernic Deal Alive Again

Using a combination of cash and stock, Mamma.com announced yesterday they've signed a letter of intent to acquire Copernic, maker of desktop search and related tools. There was a little Mamma drama regarding the attempt to acquire Copernic earlier this year involving some SEC investigation of Mamma.com.

However, according to Martin Bouchard, executive chairman of Copernic:

"Based on further due diligence, we are now confident that Mamma.com is a strong and very well managed company," he said. "We are positive about closing this transaction which will create a new organization capable of competing with the best of breed in the search engine sector of the Internet."

Adding Copernic would be a boost to the mix of services offered by Mamma.com including Mamma Media Solutions and Digital Arrow.



Source: National Post and hat tip to Brett Tabke


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Autoresponder Marketing
Originally Posted on 8/26/2005 7:16:11 PMContent source: http://feeds.feedburner.com/OnlineMarketingSEOBlog?m=309

Wednesday Search Engine News

Yahoo Local offers search by neighborhood and RSS - PC World



Amazon to offer SEM services through Efficient Frontier - Hosting News



Battelle releases second book excerpt - Search - How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Google AdSense Blog goes live - Search Engine Roundtable.

RustyBrick also points a link to Jensense who will be on WebmasterRadio later today talking about YPN and Google AdSense.

Yahoo and Google nearly tied on customer satisfaction - SEW


more...

Autoresponder Marketing
Originally Posted on 8/26/2005 7:01:10 PMContent source: http://feeds.feedburner.com/OnlineMarketingSEOBlog?m=308

New Keyword Research Guide from Wordtracker

Wordtracker has just announced a new keyword research guide, "A practical guide to using Wordtracker to conduct keyword research for an online business".

The guide provides an overview of Wordtracker features and offers a case study of how a company might use keyword research in various stages of building an online campaign.

Contributors include: Bryan Eisenberg, B.L. Ochman, Kevin Lee, Stephen Mahaney, Ken McGaffin, John Alexander, Neil Davidson, Robin Good and Nick Usborne.

The guide provides a great overview of how important keywords are in developing an online marketing strategy, understanding your marketplace, target customers and paid search placement.



Link to guide in pdf format





Tags: Wordtracker, keyword research, online marketing




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Autoresponder Marketing
Originally Posted on 8/26/2005 6:48:06 PMContent source: http://feeds.feedburner.com/OnlineMarketingSEOBlog?m=307

Online Marketing Blog Ranks 182 in Feedster's Top 500 Blogs

The blog search engine, Feedster published their list of the top 500 blogs for August and I'm happy to say that Online Marketing Blog weighs in at 182. That's higher than Google Blog (213) and Yahoo Search Blog (197)! Amazing.

Rankings for other blogs I read include:

IT Conversations #26

Om Malik's Broadband Blog #52

Micro Persuasion #56

Seth's Blog #70

Scobleizer #74

Jeremy Zawodny #103

gapingvoid #106

Dave Sifry #136

John Battelle #139

Blog Herald #157

WebmasterWorld #164

Robin Good #167

Yahoo Search Blog #197

Chris Pirillo #202

Darren Rowse Problogger #203

Google Blog #213

Jakob Nielsen's Useit #237

Adrants #254

MarketingVOX #347

Ensight Jeremy Wright #348

InsideGoogle #436

Search Engine Roundtable #500 (this one really should be much, much higher)

There are LOTS of other blogs that I read, 40-50 that were not in the list, probably because they were not indexed by Feedster or some other glitch. Danny's not too happy about that.



Tags: Feedster, blogs




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Autoresponder Marketing
Originally Posted on 8/26/2005 6:45:04 PMContent source: http://feeds.feedburner.com/OnlineMarketingSEOBlog?m=306

Rupert Murdoch to Buy Blinkx

The LA Times reports that News Corp is in talks to buy the Blinkx search engine.

Rumblings started last week when Murdoch said he was looking for a search engine to buy.

Search Engine Journal speculated this morning that potential targets might be Looksmart, Mamma, Technorati or Gigablast. Blinkx was not on that list.

I will update this post in a bit, but want to get the initial announcement out now.

Tags: Rupert Murdoch, News Corp, Blinkx


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Autoresponder Marketing
Originally Posted on 8/26/2005 6:33:01 PMContent source: http://feeds.feedburner.com/OnlineMarketingSEOBlog?m=305

Ask Jeeves Sponsored Listings Officially Live

Two weeks ago, Ask Jeeves announced their new sponsored listings program and today the company has announced the general availability of the program."Advertisers will receive premier placement on Ask Jeeves above Google AdWords, which will also continue to be distributed on Ask Jeeves. Ask Jeeves Sponsored Listings is available immediately at http://sponsoredlistings.ask.com."Steve Berkowitz gave the keynote presentation at last week's Search Engine Strategies conference where he described the new PPC program as a way to connect directly with advertisers and that he does not see the relationship with Google changing.Ask Jeeves is the 7th largest global web property with a portfolio of web sites including: Ask.com, Teoma, MyJeeves, My Way, iWon, Excite and Bloglines. Ask Jeeves became a wholly-owned business of IAC/InterActiveCorp (NASDAQ: IACI) in July this year.Tags: Ask Jeeves, Sponsored Listings
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Autoresponder Marketing
Originally Posted on 8/26/2005 6:20:58 PMContent source: http://feeds.feedburner.com/OnlineMarketingSEOBlog?m=304

Friday Search Engine News

News Corp. in talks to buy search engine - via CNET. Hmmm, I wonder which search engine they're going to buy?Yahoo to pay $1 billion for 40 percent of Alibaba.com - China's biggest online commerce company. Marketwatch has an interview with Yahoo CEO, Terry Semel with many of the details.
more...

Autoresponder Marketing
Originally Posted on 8/26/2005 6:11:57 PMContent source: http://feeds.feedburner.com/OnlineMarketingSEOBlog?m=303

Google Guy Blog? Matt Cutts

There's been speculation for a while in the SEO community that Matt Cutts is the "googleguy" that provides the voice for Google in WebmasterWorld and Search Engine Watch forums. If he's not "googleguy" he's certainly "Google's Guy" as he is the consumate PR professional when answering questions about all things Google.



Matt Cutts has now started a blog. Using WordPress no less. Where's Blogger? Actually, his rationale for using WordPress makes sense and I agree. That's why in the next 30 days this blog will move to a top level domain and use another blog CMS. I contacted Blogger support and they cannot offer any type of redirection, so I'll need to leave this blog and just start up at another address. Redirection will have to be done at the page level.

In the meantime, I will definitely be watching Matt's blog for the SEO and Google information he's so good at providing.

Huge hat tip to SEO, Aaron Wall. Looks like he may be interviewing Matt soon.



Tags: Matt Cutts, GoogleGuy




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Autoresponder Marketing
Originally Posted on 8/26/2005 6:03:52 PMContent source: http://feeds.feedburner.com/OnlineMarketingSEOBlog?m=302

video podcast blog test

LookSmart's Furl - Toolbar
Used to exchange sites quickly and easily via the web and RSS feeds
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Autoresponder Marketing
Originally Posted on 8/26/2005 5:49:51 PMContent source: http://feeds.feedburner.com/RssGuruNews?m=9

video podcast blog test

LookSmart's Furl - Toolbar
Used to exchange sites quickly and easily via the web and RSS feeds
more...

Autoresponder Marketing
Originally Posted on 8/26/2005 5:43:50 PMContent source: http://feeds.feedburner.com/RssGuruNews?m=10

If You Build It, They Will Come...

LookSmart's Furl - Toolbar
Used to exchange sites quickly and easily via the web and RSS feeds
more...

Autoresponder Marketing
Originally Posted on 8/26/2005 5:28:49 PMContent source: http://feeds.feedburner.com/RssGuruNews?m=7

News Feed Marketing Niche May Close Soon

LookSmart's Furl - Toolbar
Used to exchange sites quickly and easily via the web and RSS feeds
more...

Autoresponder Marketing
Originally Posted on 8/26/2005 5:15:48 PMContent source: http://feeds.feedburner.com/RssGuruNews?m=6

Links for 2004-10-14 [Furl]

LookSmart's Furl - Toolbar
Used to exchange sites quickly and easily via the web and RSS feeds
more...

Autoresponder Marketing
Originally Posted on 8/26/2005 5:00:47 PMContent source: http://feeds.feedburner.com/RssGuruNews?m=5

bullseye [Flickr]

LookSmart's Furl - Toolbar
Used to exchange sites quickly and easily via the web and RSS feeds
more...

Autoresponder Marketing
Originally Posted on 8/26/2005 4:56:45 PMContent source: http://feeds.feedburner.com/RssGuruNews?m=1

RSS Reader

LookSmart's Furl - Toolbar
Used to exchange sites quickly and easily via the web and RSS feeds
more...

Autoresponder Marketing
Originally Posted on 8/26/2005 4:48:43 PMContent source: http://feeds.feedburner.com/RssGuruNews?m=2