Autoresponder Marketing

This Blog discusses the differences and similarities between RSS Feeds and Autoresponder Marketing. The input will assist anyone interested in email marketing or RSS marketing

Wednesday, August 17, 2005

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Originally Posted on 8/17/2005 11:41:33 PMContent source: http://www.cdaviscenter.net/

The Life of a SpamAssassin Rule

Spam: during a recent discussion on the SpamAssassin dev list, the question
came up as to how long a rule could expect to maintain its effectiveness once
it was public -- the rule secrecy
issue.
In order to make a point -- that certain types of very successful rules
can indeed last a long time -- I picked out one rule, MIME_BOUND_DD_DIGITS.
Here's a smartened-up copy of what I found out.
This rule matches a certain format of MIME boundary, one observed in
17.4637% of our spam collection and with 0 nonspam hits. Since we have a
massive collection of mails, received between Jan 2004 to May 2005, and a
rule with a known history, we can then graph its effectiveness over time.
The rule's history was:
bug 3396: the initial contribution from Bob Menschel, May 15 2004
r10692: arrived in SVN: May 16 2004
r20178: promoted to 'MIME_BOUND_DD_DIGITS': May 20 2004 (funnily enough,
with a note speculating about its lifetime from felicity!)
released in the SpamAssassin 3.0.0 release: mid-Sep 2004
So, we would expect to see a drop in its effectiveness against spam in
late May 2004 and onwards, if the spammers were reacting to SVN changes;
or post September 2004, if they react to what's released.
By graphing the number of hits on mails within each 2-hour window,
we can get a good idea of its effectiveness over time:

The red bars are total spam mails in each time period; green bars, the
number of spam mails that hit the rule in each period. May 15 2004 and
Sep 20 2004 are marked; Jan 2004 is at the left, and May 2005 is at the
right-most extreme of the graph. (There's a massive spike in spam
volume at the right -- I think this is Sober.Q output, which disappears
after a week or so.)
It appears that the rule remains about even in effectiveness in the
4 months it's in SVN, but unreleased; it declines a little more after
it makes it into a SpamAssassin release. However, it trails off very
slowly -- even in May 2005, it's still hitting a good portion of
spam.
Given this, I suspect that most spammers are not changing structural
aspects of their spam in response to SpamAssassin with any particular
alacrity, or at least are not capable of doing so.
To speculate on the latter, I think many spammers are using pirated copies
of the spamware apps, so cannot get their hands on updated versions
through 'legitimate' channels.
Speculating on the former -- in my opinion there's a very good chance that
SpamAssassin just isn't a particular big target for them to evade,
compared to the juicy pool of gullible targets behind AOL's filters, for
example. ;)
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Autoresponder Marketing
Originally Posted on 8/17/2005 11:40:32 PMContent source: http://taint.org/2005/08/06/024026a.html

Happy Birthday to the RISKS Forum!

Tech: One of the first online periodicals I started reading regularly,
when I first got access to USENET back in 1989 or so, was comp.risks --
Peter G. Neumann's RISKS Forum. Since then, I've been reading it
religiously, in various formats over the years.
It appears that RISKS has just celebrated its 20th anniversary.
Every couple of weeks it provides a hefty dose of computing reality to
counter the dreams of architecture astronauts and the more
tech-worshipping members of our society, who fail to realise that just
because something uses high technology, doesn't necessarily make it safer.
I got to meet PGN a couple of weeks ago at CEAS, and I was happy to be
able to give my thanks -- RISKS has been very influential on my code and
my outlook on computing and technology.
Nowadays, with remote code execution exploits for e-voting machines
floating about, and National Cyber-Security Czars, I'd say RISKS is needed
more than ever. Long may it continue!
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Autoresponder Marketing
Originally Posted on 8/17/2005 11:34:31 PMContent source: http://taint.org/2005/08/06/004802a.html

Stupid 'Ph' Neologisms Considered Harmful

Words: 'Pharming'. I recently came across this line in a discussion
document:
'Wait, isn't this exactly the kind of attack pharmers mount?'
I was under the impression that 'pharming' was a transgenics
term: 'In pharming, ... genetically modified (transgenic) animals are
mostly used to make human proteins that have medicinal value. The protein
encoded by the transgene is secreted into the animal's milk, eggs or
blood, and then collected and purified. Livestock such as cattle, sheep,
goats, chickens, rabbits and pigs have already been modified in this way
to produce several useful proteins and drugs.'
Obviously this wasn't what was being referred to. So I got googling. It
appears the sales and marketing community of various
security/filtering/etc. companies, have been getting all het up
about various phishing-related dangers.
The earliest article I could find was this -- GCN: Is a new
ID theft scam in the wings? (2005-01-14):
''Pharming is a next-generation phishing attack,' said Scott Chasin, CTO
of MX Logic. 'Pharming is a malicious Web redirect,' in which a person
trying to reach a legitimate commercial site is sent to the phony site
without his knowledge. 'We don't have any hard evidence that pharming is
happening yet,' Chasin said. 'What we do know is that all the
ingredients to make it happen are in place.'
Oooh scary! The article is short on technical detail (but long on scary),
but I think he's talking about DNS cache poisoning, whereby an attacker
implants incorrect data in the victim's DNS cache, to cause them to visit
the wrong IP address when they resolve a name. This
Wired article (2005-03-14) seems to confirm this.
But wait! Another meaning is offered by Green Armor Solutions,
who use the term to talk about the Panix and Hushmail domain hijacks,
where an attacker social-engineered domain transfers from their
registrars. There's no date on the page, but it appears to be post-March
2005.
Finally, yet another meaning is offered in this article at CSO Online: How Can We
Stop Phishing and Pharming Scams? (May 2005): 'The Computing
Technology Industry Association has reported that pharming occurrences are
up for the third straight year.' What?! Call Scott Chasin!
Steady on -- it appears that the 'pharming' CSO Online is talking about,
has devolved to the stage where it's simply a pop-up window that attempts
to emulate a legit site's input -- no DNS trickery involved. (This trick
has, indeed, been used in phish for years.)
So right there we have three different meanings for 'pharming', or four
if you count the biotech one.
It may be impossible to get the marketeers to stop referring to
'pharming'. But please, if you're a techie, don't use that term, it's lack
of clarity renders it useless. Anyway, the biotech people were there
first, by several years...
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Autoresponder Marketing
Originally Posted on 8/17/2005 11:31:30 PMContent source: http://taint.org/2005/08/06/002104a.html

'Irish EFF'

Ireland: There's been some discussion about 'an Irish EFF' recently,
reminding me of the old days of Electronic Frontier Ireland in the 1990s.
I was reminded of this by
Danny O'Brien's article in The Guardian, where he notes an interesting
point -- half of the effectiveness of the EFF in the US, is because they
have a few full-time people sitting in an office, answering phone calls.
Essentially they act as a human PBX, being the go-to guy connecting
journalists to activists and experts.
Now that is something that could really work, and is needed in
Ireland, which is in the same boat as the UK in this respect; the
journalists don't know who to ask for a reliable opposing opinion when the
BSA, ICT Ireland, or the IRMA put out incorrect statements. It has to be
someone who's always available for a quote at the drop of a hat, over the
phone. From experience, this takes dedication -- and without getting paid
for it, it's hard to keep the motivation going.
IrelandOffline have done it pretty well for the telecoms issue; ICTE
have done a brilliant job, the best I've seen in Europe IMO,
of grabbing hold of the e-voting issue to the stage where they own
it; but for online privacy, software patenting, and other high-tech-meets-society
issues, there's nobody doing it that successfully.
(Update: added ICTE, slipped my mind! Sorry Colm!)
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Autoresponder Marketing
Originally Posted on 8/17/2005 11:24:29 PMContent source: http://taint.org/2005/08/05/212637a.html

Stunning round-up of alleged election fraud in Ohio

Voting: None
Dare Call It Stolen - Ohio, the Election, and America's Servile Press,
by Mark Crispin Miller.
Miller and many others have obviously been spending a lot of work chasing
down each incident in Ohio since last November, and there's quite a lot of
them. It's impressive the degree to which recounts were evaded, if these
allegations are true. There's many shocking cases alleged than I could
really fit here -- but here's some of the lowest points:
On December 13, 2004, it was reported by Deputy Director of Hocking
County Elections Sherole Eaton, that a Triad GSI employee had changed
the computer that operated the tabulating machine, and had "advised
election officials how to manipulate voting machinery to ensure that preliminary hand recount matched the machine count." This same
Triad employee said he worked on machines in Lorain, Muskingum, Clark,
Harrison, and Guernsey counties.
it strongly appears that Triad and its employees engaged in a course of
behavior to provide "cheat sheets" to those counting the ballots. The
cheat sheets told them how many votes they should find for each
candidate, and how many over and under votes they should calculate to
match the machine count. In that way, they could avoid doing a full
county-wide hand recount mandated by state law.
In Union County, Triad replaced the hard drive on one tabulator. In
Monroe County, "after the 3 percent hand count had twice failed to match
the machine count, a Triad employee brought in a new machine and took
away the old one. (That machine's count matched the hand count.)"
The willingness to throw away functioning, reliable election systems, and
replacing them with new, easy-to-subvert ones, is astounding. But on top
of that, when concerned parties investigate and find danger signs, it's
easily buried:
Miller emphasizes that, even after the National Election Data Archive
Project, on March 31, 2005, "released its study demonstrating that the
exit polls had probably been right, it made news only in the Akron
Beacon-Journal," while "the thesis that the exit polls were flawed had
been reported by the Associated Press, the Washington Post, the Chicago
Tribune, USA Today, the San Francisco Chronicle, the Columbus Dispatch,
CNN.com, MSNBC, and ABC."
Miller's conclusion: 'the press has unilaterally disarmed'.
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Autoresponder Marketing
Originally Posted on 8/17/2005 11:15:28 PMContent source: http://taint.org/2005/08/05/192622a.html

Patents and Laches

Patents: This has come up twice recently in discussions of
software patenting, so it's worth posting a blog entry as a note.
There's a common misconception that a patenter does not necessarily need
to enforce a patent in the courts, for it to remain valid. This isn't true
in the US at least, where there is the legal doctrine of 'laches', defined
as follows in the Law.com dictionary:
Laches - the legal doctrine that a legal right or claim will not be
enforced or allowed if a long delay in asserting the right or claim has
prejudiced the adverse party (hurt the opponent) as a sort of 'legal
ambush'.
The Bohan Mathers law firm
have a good paragraph explaining this:
...the patent holder has an obligation to protect and defend the rights
granted under patent law. Just as permitting the public to freely cross
one's property may lead to the permanent establishment of a public right
of way and the diminishment of one's property rights, so the knowing
failure to enforce one's patent rights (one legal term for this is
laches) against infringement by others may result in the forfeiture
of some or all of the rights granted in a particular patent.
See also this and this page
for discussion of cases where it was relevant. It seems by no means
clear-cut, but the doctrine is there.
more...

Autoresponder Marketing
Originally Posted on 8/17/2005 10:52:18 PMContent source: http://taint.org/2005/07/25/221911a.html

CEAS

Spam: back from CEAS. The
schedule with links to full papers is up, so anyone can go along
and check 'em out, if you're curious.
Overall, it was pretty good -- not as good as last year's, but still
pretty worthwhile. I didn't find any of the talks to be quite up to the
standards of last year's TCP damping or Chung-Kwei papers; but the
'hallway track' was unbeatable ;)
Here's my notes:
AOL's introductory talk had some good figures; a Pew study reported that
41% of people check email first thing in morning, 40% have checked in the
middle of the night, and 26% don't go more than 2-3 days without checking
mail. It also noted that URLs spimmed (spammed via IM) are not the same as
URLs spammed -- but the obfuscation techniques are the same; and they're
using 2 learning databases, per-user and global, and the 'Report as Spam'
button feeds both.
Experiences with
Greylisting: John Levine's talk had some useful data -- there are
still senders that treat a 4xx SMTP response (temp fail) as 5xx (permanent
fail), particularly after end of the DATA phase of the transaction, such
as an 'old version of Lotus Notes'; and there are some legit senders, such
as Kodak's mail-out systems, which regenerate the body in full on each
send, even after a temp fail, so the body will look different. He found
that less than 4% of real mail from real MTAs is delayed, and overall, 17%
of his mail traffic was temp-failed. The 4% of nonspam that was delayed was
delayed with peaks at 400 and 900 seconds between first tempfail and
eventual delivery.
As usual, there were a variety of 'antispam via social networks' talks --
there always are. Richard Clayton had a great point about all that:
paraphrasing, I trust my friends and relatives on some things, and they
are in my social networks -- but I don't trust their judgement of what is
and is not spam. (If you've ever talked to your mother about
how she always considers mails from Amazon to be spam, you'll know what he
means.)
Combating Spam through
Legislation: A Comparative Analysis of US and European Approaches:
the EU 'opt-in' directive is now transposed everywhere in the EU;
EU citizens who are spammed by a citizen from another EU country,
the reports should be sent to the antispam authority in the sender's
country; and there's something called 'ECNSA', an EU contact network of
spam authorities, which sounds interesting (although ungoogleable).
Searching For John Doe: Finding
Spammers and Phishers: MS' antispam attorney, Aaron Kornblum, had a
good talk discussing their recent court cases. Notably, he found one
cases where an Austrian domain owner had set up a redirector site which
sounded like it was expressly set up for spam use -- news to me (and
worrying).
A Game Theoretic Model of Spam
E-Mailing: Ion Androutsopoulos gave a very interesting talk on a game
theoretic approach to anti-spam -- it was a little too complex for the
time allotted, but I'd say the paper is worth a read.
Understanding How Spammers
Steal Your E-Mail Address: An Analysis of the First Six Months of Data
from Project Honey Pot: Matthew Prince of Project Honeypot had some
excellent data in this talk; recommended. He's found that there's an
exponential relationship between google Page Rank and spam received at
scraped addresses, which matches with my theory of how scrapers work; and
that only 3.2% of address-harvesting IPs are in proxy/zombie lists
compared to 14% of spam SMTP delivery IPs. (BTW, my theory is that
address scraping generally uses Google search results as a seed, which
explains the former.)
Computers beat Humans at Single
Character Recognition in Reading based Human Interaction Proofs
(HIPs): this presented some great demonstrations of how a neural
network can be used to solve HIPs (aka CAPTCHAs) automatically. However,
I'm unsure how useful this data is, given that the NN required 90000
training characters to achieve the accuracy levels noted in the paper;
unless the attacker has access to their own copy of the HIP implementation
they can run themselves, they'd have to spend months performing HIPs to
train it, before an attack is viable.
Throttling Outgoing SPAM for
Webmail Services: cites
Goodman in ACM E-Commerce 2004 as saying that ESP webmail services are
a 'substantial source of spam', which was news to me! (less than 1% of
spam corpora, I'd guess). It then discusses requiring the submitter of
email via an ESP webmail system to perform a hashcash-style proof-of-work
before their message is delivered. By using a Bayesian spam filter to
classify submitted messages, the ESP can cause spammers to perform more
work than non-spammers, thereby reducing their throughput. Didn't strike
me as particularly useful -- Yahoo!'s Miles Libbey got right to the heart
of the matter, asking if they'd considered a situation where spammers have
access to more than one computer; they had not. A better paper for this
situation would be Alan
Judge's USENIX LISA 2003 one which discusses more industry-standard
rate-limiting techniques.
SMTP Path Analysis: IBM
Research's anti-spam team discuss something very similar to several
techniques used in SpamAssassin; our versions have been around for a
while, such as the auto-whitelist (which tracks the submitter's IP address
rounded to the nearest /16 boundary), since 2001 or 2002, and the Bayes
tweaks we added from bug 2384, back in 2003.
Naive Bayes Spam Filtering
Using Word-Position-Based Attributes: an interesting tweak to
Bayesian classification using a 'distance from start' metric for the
tokens in a message. Worth trying out for Bayesian-style filters,
I think.
Good Word Attacks on
Statistical Spam Filters: not so exciting. A bit of a rehash of
several other papers -- jgc's talk at the MIT conference on attacking a
Bayesian-style spam filter, the previous year's CEAS paper on using a
selection of good words from the SpamBayes guys, and it entirely missed
something we found in our
own tech report -- that effective attacks will result in poisoned
training data, with a significant bias towards false positives. In my
opinion, the latter is a big issue that needs more investigation.
Stopping Outgoing Spam by
Examining Incoming Server Logs: Richard Clayton's talk. Well worth a
read. It's an interesting technique for ISPs -- detecting outgoing spam
by monitoring hits to your MX from your own dialup pools which uses known
ratware patterns.
more...

Autoresponder Marketing
Originally Posted on 8/17/2005 10:38:15 PMContent source: http://taint.org/2005/07/25/080041a.html

SpikeSource, Open Source, and Bongo

Open Source: so I was just looking at OSCON 2005's website,
and I noticed that it listed Kim Polese, of SpikeSource, as a presenter.
I don't really pay any attention to what's happening in Java these days,
but it appears that SpikeSource
launched last year to provide 'enterprise support services for
open-source software' with a Java/enterprise slant.
Funnily enough, my last encounter with a Kim-Polese-headed company
did indeed have a big effect on me, open-source-wise.
That company was
Marimba, and they made an excellent Java GUI builder called Bongo.
In those days (nearly ten years ago!), I was working on a product for Iona as a developer, in Java and C++, and we
needed to provide a GUI on a number of Java tools. I chose to use Bongo,
as it had a great feature set and looked reliable.
Wow, was I wrong! The software was reliable -- sadly, the same
couldn't be said about the vendor. What I hadn't considered was the
possibility that the company might decide to discontinue the product, and
not offer any migration help to its customers -- and that's exactly what
happened, Sometime around 1998, Marimba decided that Bongo wasn't quite as
important as their Castanet 'push' product, and dropped it. Despite calls
from the Bongo-using community to release the code so that the community
could maintain it and avoid code-rot, they never did, and as a result apps
using Bongo had to be laboriously rewritten to remove the Bongo
dependencies.
I learned an important lesson about writing software -- if at all
possible, build your products on open source, instead of relying on a
fickle commercial software vendor. It's a lot harder to have the
rug pulled out from under you, that way.
Update: Well, it seems it was quite far off the mark about Marimba. Someone who worked
at Marimba at the time read the blog entry, and got in touch via email:
I was an employee of Marimba in the early days, and was around when we
developed Bongo, and still later, when we discontinued it, and still later,
when Bongo *was* released to the open-source community (jm: appears to be
around the start of 1999 I think). It was hosted on a site called
freebongo.org and continued to be enhanced with new features and a lot of
new and cool widgets. It was ultimately discontinued a few years later due
to lack of interest.
It was hosted and primarily maintained in the open-source community by one of
the original Bongo engineers. Here's a link
from the Java Gazette from the days when it was called Free Bongo.
So don't go blaming Marimba. We did listen to our users and release the
code!
Fair enough -- and they deserve a lot more credit than I'd initially assumed. I
guess I must have missed this later development after leaving Iona.
Apologies, ex-Marimbans!
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Autoresponder Marketing
Originally Posted on 8/17/2005 10:23:11 PMContent source: http://taint.org/2005/07/20/234557a.html

Anonymous remailers being tampered with

Politics:
EDRI-gram notes that the Firenze Linux User Group's server was
tampered with last month at its ISP colo:
On Monday 27 June 2005, two members of FLUG (Firenze Linux User Group)
visited the data centre of Dada S.p.a., in Milan, where the community
server of the group is physically housed, in order to move it to another
provider.
When the server was put out of the rack, however, it was discovered that
the upper lid of the server case was half-opened. At a closer
inspection, it was also discovered that the case lid was scratched, as
if it had been put out and reinserted into the rack. Worse, the CD-ROM
cable was missing, as were the screws that kept the hard disks in
place.
What is particularly worrying is that the server hosted an anonymous
remailer, whose keys and anonymity capabilities could have been
compromised. Considering what happened to Autistici/Inventati server -
which hosted another anonymous remailer - this possibility is not so far
fetched. This begs the question whether a co-ordinated attempt at
intercepting anonymous/private communications on the Internet has been
ongoing in the past weeks and months.
Bizarre goings-on.
more...

Autoresponder Marketing
Originally Posted on 8/17/2005 10:10:10 PMContent source: http://taint.org/2005/07/14/184815a.html

The Life of a SpamAssassin Rule

Spam: during a recent discussion on the SpamAssassin dev list, the question
came up as to how long a rule could expect to maintain its effectiveness once
it was public -- the rule secrecy
issue.
In order to make a point -- that certain types of very successful rules
can indeed last a long time -- I picked out one rule, MIME_BOUND_DD_DIGITS.
Here's a smartened-up copy of what I found out.
This rule matches a certain format of MIME boundary, one observed in
17.4637% of our spam collection and with 0 nonspam hits. Since we have a
massive collection of mails, received between Jan 2004 to May 2005, and a
rule with a known history, we can then graph its effectiveness over time.
The rule's history was:
bug 3396: the initial contribution from Bob Menschel, May 15 2004
r10692: arrived in SVN: May 16 2004
r20178: promoted to 'MIME_BOUND_DD_DIGITS': May 20 2004 (funnily enough,
with a note speculating about its lifetime from felicity!)
released in the SpamAssassin 3.0.0 release: mid-Sep 2004
So, we would expect to see a drop in its effectiveness against spam in
late May 2004 and onwards, if the spammers were reacting to SVN changes;
or post September 2004, if they react to what's released.
By graphing the number of hits on mails within each 2-hour window,
we can get a good idea of its effectiveness over time:

The red bars are total spam mails in each time period; green bars, the
number of spam mails that hit the rule in each period. May 15 2004 and
Sep 20 2004 are marked; Jan 2004 is at the left, and May 2005 is at the
right-most extreme of the graph. (There's a massive spike in spam
volume at the right -- I think this is Sober.Q output, which disappears
after a week or so.)
It appears that the rule remains about even in effectiveness in the
4 months it's in SVN, but unreleased; it declines a little more after
it makes it into a SpamAssassin release. However, it trails off very
slowly -- even in May 2005, it's still hitting a good portion of
spam.
Given this, I suspect that most spammers are not changing structural
aspects of their spam in response to SpamAssassin with any particular
alacrity, or at least are not capable of doing so.
To speculate on the latter, I think many spammers are using pirated copies
of the spamware apps, so cannot get their hands on updated versions
through 'legitimate' channels.
Speculating on the former -- in my opinion there's a very good chance that
SpamAssassin just isn't a particular big target for them to evade,
compared to the juicy pool of gullible targets behind AOL's filters, for
example. ;)
more...

Autoresponder Marketing
Originally Posted on 8/17/2005 10:09:09 PMContent source: http://taint.org/2005/08/06/024026a.html

Happy Birthday to the RISKS Forum!

Tech: One of the first online periodicals I started reading regularly,
when I first got access to USENET back in 1989 or so, was comp.risks --
Peter G. Neumann's RISKS Forum. Since then, I've been reading it
religiously, in various formats over the years.
It appears that RISKS has just celebrated its 20th anniversary.
Every couple of weeks it provides a hefty dose of computing reality to
counter the dreams of architecture astronauts and the more
tech-worshipping members of our society, who fail to realise that just
because something uses high technology, doesn't necessarily make it safer.
I got to meet PGN a couple of weeks ago at CEAS, and I was happy to be
able to give my thanks -- RISKS has been very influential on my code and
my outlook on computing and technology.
Nowadays, with remote code execution exploits for e-voting machines
floating about, and National Cyber-Security Czars, I'd say RISKS is needed
more than ever. Long may it continue!
more...

Autoresponder Marketing
Originally Posted on 8/17/2005 10:04:08 PMContent source: http://taint.org/2005/08/06/004802a.html

Stupid 'Ph' Neologisms Considered Harmful

Words: 'Pharming'. I recently came across this line in a discussion
document:
'Wait, isn't this exactly the kind of attack pharmers mount?'
I was under the impression that 'pharming' was a transgenics
term: 'In pharming, ... genetically modified (transgenic) animals are
mostly used to make human proteins that have medicinal value. The protein
encoded by the transgene is secreted into the animal's milk, eggs or
blood, and then collected and purified. Livestock such as cattle, sheep,
goats, chickens, rabbits and pigs have already been modified in this way
to produce several useful proteins and drugs.'
Obviously this wasn't what was being referred to. So I got googling. It
appears the sales and marketing community of various
security/filtering/etc. companies, have been getting all het up
about various phishing-related dangers.
The earliest article I could find was this -- GCN: Is a new
ID theft scam in the wings? (2005-01-14):
''Pharming is a next-generation phishing attack,' said Scott Chasin, CTO
of MX Logic. 'Pharming is a malicious Web redirect,' in which a person
trying to reach a legitimate commercial site is sent to the phony site
without his knowledge. 'We don't have any hard evidence that pharming is
happening yet,' Chasin said. 'What we do know is that all the
ingredients to make it happen are in place.'
Oooh scary! The article is short on technical detail (but long on scary),
but I think he's talking about DNS cache poisoning, whereby an attacker
implants incorrect data in the victim's DNS cache, to cause them to visit
the wrong IP address when they resolve a name. This
Wired article (2005-03-14) seems to confirm this.
But wait! Another meaning is offered by Green Armor Solutions,
who use the term to talk about the Panix and Hushmail domain hijacks,
where an attacker social-engineered domain transfers from their
registrars. There's no date on the page, but it appears to be post-March
2005.
Finally, yet another meaning is offered in this article at CSO Online: How Can We
Stop Phishing and Pharming Scams? (May 2005): 'The Computing
Technology Industry Association has reported that pharming occurrences are
up for the third straight year.' What?! Call Scott Chasin!
Steady on -- it appears that the 'pharming' CSO Online is talking about,
has devolved to the stage where it's simply a pop-up window that attempts
to emulate a legit site's input -- no DNS trickery involved. (This trick
has, indeed, been used in phish for years.)
So right there we have three different meanings for 'pharming', or four
if you count the biotech one.
It may be impossible to get the marketeers to stop referring to
'pharming'. But please, if you're a techie, don't use that term, it's lack
of clarity renders it useless. Anyway, the biotech people were there
first, by several years...
more...

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Originally Posted on 8/17/2005 9:55:07 PMContent source: http://taint.org/2005/08/06/002104a.html

'Irish EFF'

Ireland: There's been some discussion about 'an Irish EFF' recently,
reminding me of the old days of Electronic Frontier Ireland in the 1990s.
I was reminded of this by
Danny O'Brien's article in The Guardian, where he notes an interesting
point -- half of the effectiveness of the EFF in the US, is because they
have a few full-time people sitting in an office, answering phone calls.
Essentially they act as a human PBX, being the go-to guy connecting
journalists to activists and experts.
Now that is something that could really work, and is needed in
Ireland, which is in the same boat as the UK in this respect; the
journalists don't know who to ask for a reliable opposing opinion when the
BSA, ICT Ireland, or the IRMA put out incorrect statements. It has to be
someone who's always available for a quote at the drop of a hat, over the
phone. From experience, this takes dedication -- and without getting paid
for it, it's hard to keep the motivation going.
IrelandOffline have done it pretty well for the telecoms issue; ICTE
have done a brilliant job, the best I've seen in Europe IMO,
of grabbing hold of the e-voting issue to the stage where they own
it; but for online privacy, software patenting, and other high-tech-meets-society
issues, there's nobody doing it that successfully.
(Update: added ICTE, slipped my mind! Sorry Colm!)
more...

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Originally Posted on 8/17/2005 9:45:06 PMContent source: http://taint.org/2005/08/05/212637a.html

Stunning round-up of alleged election fraud in Ohio

Voting: None
Dare Call It Stolen - Ohio, the Election, and America's Servile Press,
by Mark Crispin Miller.
Miller and many others have obviously been spending a lot of work chasing
down each incident in Ohio since last November, and there's quite a lot of
them. It's impressive the degree to which recounts were evaded, if these
allegations are true. There's many shocking cases alleged than I could
really fit here -- but here's some of the lowest points:
On December 13, 2004, it was reported by Deputy Director of Hocking
County Elections Sherole Eaton, that a Triad GSI employee had changed
the computer that operated the tabulating machine, and had "advised
election officials how to manipulate voting machinery to ensure that preliminary hand recount matched the machine count." This same
Triad employee said he worked on machines in Lorain, Muskingum, Clark,
Harrison, and Guernsey counties.
it strongly appears that Triad and its employees engaged in a course of
behavior to provide "cheat sheets" to those counting the ballots. The
cheat sheets told them how many votes they should find for each
candidate, and how many over and under votes they should calculate to
match the machine count. In that way, they could avoid doing a full
county-wide hand recount mandated by state law.
In Union County, Triad replaced the hard drive on one tabulator. In
Monroe County, "after the 3 percent hand count had twice failed to match
the machine count, a Triad employee brought in a new machine and took
away the old one. (That machine's count matched the hand count.)"
The willingness to throw away functioning, reliable election systems, and
replacing them with new, easy-to-subvert ones, is astounding. But on top
of that, when concerned parties investigate and find danger signs, it's
easily buried:
Miller emphasizes that, even after the National Election Data Archive
Project, on March 31, 2005, "released its study demonstrating that the
exit polls had probably been right, it made news only in the Akron
Beacon-Journal," while "the thesis that the exit polls were flawed had
been reported by the Associated Press, the Washington Post, the Chicago
Tribune, USA Today, the San Francisco Chronicle, the Columbus Dispatch,
CNN.com, MSNBC, and ABC."
Miller's conclusion: 'the press has unilaterally disarmed'.
more...

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Originally Posted on 8/17/2005 9:36:05 PMContent source: http://taint.org/2005/08/05/192622a.html

Patents and Laches

Patents: This has come up twice recently in discussions of
software patenting, so it's worth posting a blog entry as a note.
There's a common misconception that a patenter does not necessarily need
to enforce a patent in the courts, for it to remain valid. This isn't true
in the US at least, where there is the legal doctrine of 'laches', defined
as follows in the Law.com dictionary:
Laches - the legal doctrine that a legal right or claim will not be
enforced or allowed if a long delay in asserting the right or claim has
prejudiced the adverse party (hurt the opponent) as a sort of 'legal
ambush'.
The Bohan Mathers law firm
have a good paragraph explaining this:
...the patent holder has an obligation to protect and defend the rights
granted under patent law. Just as permitting the public to freely cross
one's property may lead to the permanent establishment of a public right
of way and the diminishment of one's property rights, so the knowing
failure to enforce one's patent rights (one legal term for this is
laches) against infringement by others may result in the forfeiture
of some or all of the rights granted in a particular patent.
See also this and this page
for discussion of cases where it was relevant. It seems by no means
clear-cut, but the doctrine is there.
more...

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Originally Posted on 8/17/2005 9:22:02 PMContent source: http://taint.org/2005/07/25/221911a.html

CEAS

Spam: back from CEAS. The
schedule with links to full papers is up, so anyone can go along
and check 'em out, if you're curious.
Overall, it was pretty good -- not as good as last year's, but still
pretty worthwhile. I didn't find any of the talks to be quite up to the
standards of last year's TCP damping or Chung-Kwei papers; but the
'hallway track' was unbeatable ;)
Here's my notes:
AOL's introductory talk had some good figures; a Pew study reported that
41% of people check email first thing in morning, 40% have checked in the
middle of the night, and 26% don't go more than 2-3 days without checking
mail. It also noted that URLs spimmed (spammed via IM) are not the same as
URLs spammed -- but the obfuscation techniques are the same; and they're
using 2 learning databases, per-user and global, and the 'Report as Spam'
button feeds both.
Experiences with
Greylisting: John Levine's talk had some useful data -- there are
still senders that treat a 4xx SMTP response (temp fail) as 5xx (permanent
fail), particularly after end of the DATA phase of the transaction, such
as an 'old version of Lotus Notes'; and there are some legit senders, such
as Kodak's mail-out systems, which regenerate the body in full on each
send, even after a temp fail, so the body will look different. He found
that less than 4% of real mail from real MTAs is delayed, and overall, 17%
of his mail traffic was temp-failed. The 4% of nonspam that was delayed was
delayed with peaks at 400 and 900 seconds between first tempfail and
eventual delivery.
As usual, there were a variety of 'antispam via social networks' talks --
there always are. Richard Clayton had a great point about all that:
paraphrasing, I trust my friends and relatives on some things, and they
are in my social networks -- but I don't trust their judgement of what is
and is not spam. (If you've ever talked to your mother about
how she always considers mails from Amazon to be spam, you'll know what he
means.)
Combating Spam through
Legislation: A Comparative Analysis of US and European Approaches:
the EU 'opt-in' directive is now transposed everywhere in the EU;
EU citizens who are spammed by a citizen from another EU country,
the reports should be sent to the antispam authority in the sender's
country; and there's something called 'ECNSA', an EU contact network of
spam authorities, which sounds interesting (although ungoogleable).
Searching For John Doe: Finding
Spammers and Phishers: MS' antispam attorney, Aaron Kornblum, had a
good talk discussing their recent court cases. Notably, he found one
cases where an Austrian domain owner had set up a redirector site which
sounded like it was expressly set up for spam use -- news to me (and
worrying).
A Game Theoretic Model of Spam
E-Mailing: Ion Androutsopoulos gave a very interesting talk on a game
theoretic approach to anti-spam -- it was a little too complex for the
time allotted, but I'd say the paper is worth a read.
Understanding How Spammers
Steal Your E-Mail Address: An Analysis of the First Six Months of Data
from Project Honey Pot: Matthew Prince of Project Honeypot had some
excellent data in this talk; recommended. He's found that there's an
exponential relationship between google Page Rank and spam received at
scraped addresses, which matches with my theory of how scrapers work; and
that only 3.2% of address-harvesting IPs are in proxy/zombie lists
compared to 14% of spam SMTP delivery IPs. (BTW, my theory is that
address scraping generally uses Google search results as a seed, which
explains the former.)
Computers beat Humans at Single
Character Recognition in Reading based Human Interaction Proofs
(HIPs): this presented some great demonstrations of how a neural
network can be used to solve HIPs (aka CAPTCHAs) automatically. However,
I'm unsure how useful this data is, given that the NN required 90000
training characters to achieve the accuracy levels noted in the paper;
unless the attacker has access to their own copy of the HIP implementation
they can run themselves, they'd have to spend months performing HIPs to
train it, before an attack is viable.
Throttling Outgoing SPAM for
Webmail Services: cites
Goodman in ACM E-Commerce 2004 as saying that ESP webmail services are
a 'substantial source of spam', which was news to me! (less than 1% of
spam corpora, I'd guess). It then discusses requiring the submitter of
email via an ESP webmail system to perform a hashcash-style proof-of-work
before their message is delivered. By using a Bayesian spam filter to
classify submitted messages, the ESP can cause spammers to perform more
work than non-spammers, thereby reducing their throughput. Didn't strike
me as particularly useful -- Yahoo!'s Miles Libbey got right to the heart
of the matter, asking if they'd considered a situation where spammers have
access to more than one computer; they had not. A better paper for this
situation would be Alan
Judge's USENIX LISA 2003 one which discusses more industry-standard
rate-limiting techniques.
SMTP Path Analysis: IBM
Research's anti-spam team discuss something very similar to several
techniques used in SpamAssassin; our versions have been around for a
while, such as the auto-whitelist (which tracks the submitter's IP address
rounded to the nearest /16 boundary), since 2001 or 2002, and the Bayes
tweaks we added from bug 2384, back in 2003.
Naive Bayes Spam Filtering
Using Word-Position-Based Attributes: an interesting tweak to
Bayesian classification using a 'distance from start' metric for the
tokens in a message. Worth trying out for Bayesian-style filters,
I think.
Good Word Attacks on
Statistical Spam Filters: not so exciting. A bit of a rehash of
several other papers -- jgc's talk at the MIT conference on attacking a
Bayesian-style spam filter, the previous year's CEAS paper on using a
selection of good words from the SpamBayes guys, and it entirely missed
something we found in our
own tech report -- that effective attacks will result in poisoned
training data, with a significant bias towards false positives. In my
opinion, the latter is a big issue that needs more investigation.
Stopping Outgoing Spam by
Examining Incoming Server Logs: Richard Clayton's talk. Well worth a
read. It's an interesting technique for ISPs -- detecting outgoing spam
by monitoring hits to your MX from your own dialup pools which uses known
ratware patterns.
more...

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Originally Posted on 8/17/2005 9:10:59 PMContent source: http://taint.org/2005/07/25/080041a.html

SpikeSource, Open Source, and Bongo

Open Source: so I was just looking at OSCON 2005's website,
and I noticed that it listed Kim Polese, of SpikeSource, as a presenter.
I don't really pay any attention to what's happening in Java these days,
but it appears that SpikeSource
launched last year to provide 'enterprise support services for
open-source software' with a Java/enterprise slant.
Funnily enough, my last encounter with a Kim-Polese-headed company
did indeed have a big effect on me, open-source-wise.
That company was
Marimba, and they made an excellent Java GUI builder called Bongo.
In those days (nearly ten years ago!), I was working on a product for Iona as a developer, in Java and C++, and we
needed to provide a GUI on a number of Java tools. I chose to use Bongo,
as it had a great feature set and looked reliable.
Wow, was I wrong! The software was reliable -- sadly, the same
couldn't be said about the vendor. What I hadn't considered was the
possibility that the company might decide to discontinue the product, and
not offer any migration help to its customers -- and that's exactly what
happened, Sometime around 1998, Marimba decided that Bongo wasn't quite as
important as their Castanet 'push' product, and dropped it. Despite calls
from the Bongo-using community to release the code so that the community
could maintain it and avoid code-rot, they never did, and as a result apps
using Bongo had to be laboriously rewritten to remove the Bongo
dependencies.
I learned an important lesson about writing software -- if at all
possible, build your products on open source, instead of relying on a
fickle commercial software vendor. It's a lot harder to have the
rug pulled out from under you, that way.
Update: Well, it seems it was quite far off the mark about Marimba. Someone who worked
at Marimba at the time read the blog entry, and got in touch via email:
I was an employee of Marimba in the early days, and was around when we
developed Bongo, and still later, when we discontinued it, and still later,
when Bongo *was* released to the open-source community (jm: appears to be
around the start of 1999 I think). It was hosted on a site called
freebongo.org and continued to be enhanced with new features and a lot of
new and cool widgets. It was ultimately discontinued a few years later due
to lack of interest.
It was hosted and primarily maintained in the open-source community by one of
the original Bongo engineers. Here's a link
from the Java Gazette from the days when it was called Free Bongo.
So don't go blaming Marimba. We did listen to our users and release the
code!
Fair enough -- and they deserve a lot more credit than I'd initially assumed. I
guess I must have missed this later development after leaving Iona.
Apologies, ex-Marimbans!
more...

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Originally Posted on 8/17/2005 9:01:58 PMContent source: http://taint.org/2005/07/20/234557a.html

Anonymous remailers being tampered with

Politics:
EDRI-gram notes that the Firenze Linux User Group's server was
tampered with last month at its ISP colo:
On Monday 27 June 2005, two members of FLUG (Firenze Linux User Group)
visited the data centre of Dada S.p.a., in Milan, where the community
server of the group is physically housed, in order to move it to another
provider.
When the server was put out of the rack, however, it was discovered that
the upper lid of the server case was half-opened. At a closer
inspection, it was also discovered that the case lid was scratched, as
if it had been put out and reinserted into the rack. Worse, the CD-ROM
cable was missing, as were the screws that kept the hard disks in
place.
What is particularly worrying is that the server hosted an anonymous
remailer, whose keys and anonymity capabilities could have been
compromised. Considering what happened to Autistici/Inventati server -
which hosted another anonymous remailer - this possibility is not so far
fetched. This begs the question whether a co-ordinated attempt at
intercepting anonymous/private communications on the Internet has been
ongoing in the past weeks and months.
Bizarre goings-on.
more...

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Originally Posted on 8/17/2005 8:58:54 PMContent source: http://taint.org/2005/07/14/184815a.html

Moneymaking phone numbers

Napoleon Barrigan, founder of 1-800 MATTRESS, finds his easy-to-remember toll free number generates calls even after his advertising stops.

See for yourself if an unforgettable toll-free number makes dollars and cents for your business at... more...

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Originally Posted on 8/17/2005 8:30:49 PMContent source: http://www.marketing-ideas.org/toll-free-vanity-phone-numbers.php?I=12345&T=&PC=-RSS

Picture perfect printing

While snapping digital pictures is super easy, getting them "print-ready" requires a bit of tweaking...

... Before you zap your layout to your favorite printshop, check your file against my prepress workflow checklist at... more...

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Originally Posted on 8/17/2005 8:29:46 PMContent source: http://www.marketing-ideas.org/prepress-workflow.php?I=12345&T=&PC=-RSS

Boost sales 25% with this upgrade

One of the fastest, easiest, and low-cost ways to sell more to customers is to offer add ons...

... Add-on expert Jim Domanski reveals 10 profitable upselling techniques to help you get the extra sales you're missing every time you talk to your customers at... more...

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Originally Posted on 8/17/2005 8:05:42 PMContent source: http://www.marketing-ideas.org/upselling-techniques.php?I=12345&T=&PC=-RSS

Dialing for search engine bucks

In addition to the interesting patterns of search words and phrases used to trigger search engine referrals, I'm starting to see phone numbers used as lookups, too.

Lately, I've noticed a growing pattern in my keyword tracking logs of phone numbers used to trigger website visitors from top search engines.

Come with me as I reveal how to dial for online profits at... more...

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Originally Posted on 8/17/2005 7:50:40 PMContent source: http://www.marketing-ideas.org/choosing-right-keyword.php?I=12345&T=&PC=-RSS

Ethical marketing or evil genius?

Whether you love him or hate him, you've got to admire Bill Gates of Microsoft&reg.

In less time than it takes to wear out your family room sofa, Mr. Gates dropped out of Harvard and now controls more than 9 out of every 10 desktop PCs on the planet. That's an awesome amount of power left in the hands of just one company...

... Especially when you consider news that the software giant plans to test an $80.00 a year subscription service to fix the very same Microsoft software responsible for the overwhelming epidemic of malicious spyware and viruses gripping your computer.

Is this audacity to the max or just savvy marketing?

See what others say about Microsoft's business ethics at... more...

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Originally Posted on 8/17/2005 7:37:18 PMContent source: http://www.marketing-ideas.org/business-ethics-article.php?I=12345&T=&PC=-RSS

Profiting from disorganization

Normally, being organized has its benefits.

But when it comes to search engine optimization, I find that's not the case... storing your Web pages in subdirectories might work against you...

.... Find out exactly where to store your web pages to attract the attention of the most popular search engines at... more...

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Originally Posted on 8/17/2005 7:27:18 PMContent source: http://www.marketing-ideas.org/website-evaluation-checklist.php?I=12345&T=&PC=-RSS

How to push prospect's buy buttons

Every wonder why you're asked to affix those silly postage stamps in order to buy something through the mail?

Copywriters refer to this as an "involvement device."

Just as it sounds, involvement devices get your prospect involved in your promotions. And by involving your prospects into your promotion, they actually feel closer to you... more trusting of you... and even more comfortable to give you money at the same time.

The King of Copy reveals how to push your prospect's buy buttons (often without them ever knowing it) at... more...

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Originally Posted on 8/17/2005 7:25:13 PMContent source: http://www.marketing-ideas.org/sales-triggers.php?I=12345&T=&PC=-RSS

Thomas Edison's million dollar strategies

With thousands of patents to his name, we all know Thomas Edison is one of the greatest geniuses of all time.

Here's a low-down on his top 10 tips for brain brilliance... more...

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Originally Posted on 8/17/2005 7:11:10 PMContent source: http://www.marketing-ideas.org/Thomas-Edison-million-dollar-invention-strategies.php?I=12345&T=&PC=-RSS

Revenge of the scalped

Ever wonder why anyone would pay hundreds, or even thousands of dollars to watch pro sports or concerts?

Bargain finder (and telephone selling expert) Art Sobczak reveals how to use everyday effective negotiating skills to get even with scalpers at... more...

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Originally Posted on 8/17/2005 7:06:06 PMContent source: http://www.marketing-ideas.org/effective-negotiating-skills.php?I=12345&T=&PC=-RSS

Freebie content pays you big

Savvy internet marketers tap into article databanks... copying and pasting prewritten copyright free content as "bait" for getting listed tops at Google(TM) and Yahoo(R).

Heck, I do the same from time to time... republishing content from well-known authors experts like Bob Bly and Yanik Silver.

But now there's a better way... I've got a friend who recruits book authors and experts to custom write content to your exact specification...

... And the best part is there's absolutely no charge for this new amazing service.

You're just one email away from attracting an endless parade of authors virtually begging you to copy and paste their search engine friendly free content onto your site at... more...

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Originally Posted on 8/17/2005 7:03:03 PMContent source: http://www.marketing-ideas.org/copyright-free-content.php?I=12345&T=&PC=-RSS

Disney's secret marketing weapon

When you study the magic of Walt Disney marketing tactics, you might take a closer look at Murray Cook, Greg Page, Anthony Field, and Jeff Fatt.

If you have children, you know these guys as The Wiggles.

Movie reviewer Kristin Johnson offer 7 "Yummy Yummy" business lessons from The Wiggles at... more...

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Originally Posted on 8/17/2005 6:36:02 PMContent source: http://www.marketing-ideas.org/Walt-Disney-marketing.php?I=12345&T=&PC=-RSS

Turn costly customers into profitable clients

I find the average business spends over $100.00 to acquire just one new customer.

But the vast majority of new customers buy once and never come back to buy from you again.

Wouldn't it be great if you could get a new customer and keep 'em for life? Of course it would, yet most businesses fail to land that important repeat purchase.

Turn first-time customers into lifetime clients at... more...

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Originally Posted on 8/17/2005 6:31:56 PMContent source: http://www.marketing-ideas.org/how-to-grow-the-business-by-attracting-new-customers.php?I=12345&T=&PC=-RSS

Reading email body language

It's easy to get the wrong impression from an email complaint.

Sure, there are words to read, but it's lacking the "body language" clues that are easier to recognize when face to face.

But you might be surprised that your prospects and customers leave body language clues in their emails -- when you know where to look...

... Here's my checklist of body language indicators to help you find the best way to reply to customer service emails... more...

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Originally Posted on 8/17/2005 6:21:55 PMContent source: http://www.marketing-ideas.org/reading-people-body-language.php?I=12345&T=&PC=-RSS

Brainstorm your way to wealth

Advertising executive Alex F. Osborne first coined the word "brainstorming" in the early 1940's...

... Since then literally millions of ideas, products, services and solutions have been created and improved.

The good news is brainstorming can be used by anyone... especially when you use this 7-step brainstorm technique checklist at... more...

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Originally Posted on 8/17/2005 6:07:50 PMContent source: http://www.marketing-ideas.org/brain-storm-technique.php?I=12345&T=&PC=-RSS

Do hunky men boost bar sales?

Imagine you're about to open a new bar. For your bartenders, you can hire either:

a) Hot, beautiful young women...

b) Hot, hunky young men.

c) Frumpy, middle-age men...

d) Frumpy, middle-age women...

... Which would you choose (and why)?

Copywriter Bob Bly offers the correct answer at... more...

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Originally Posted on 8/17/2005 5:55:48 PMContent source: http://www.marketing-ideas.org/night-club-marketing-plan.php?I=12345&T=&PC=-RSS

How to dress for success

Whether it's fair or not, people judge you by the way you dress.

A quote from Henry Ward Beecher reads, "Clothes and manners do not make the man; but, when he is made, they greatly improve his appearance."

Bottom line: Looking the part helps boost a good first impression -- it might even swing more business your way.

It's for this reason I developed an exhaustive business attire guideline checklist for your review at... more...

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Originally Posted on 8/17/2005 5:46:47 PMContent source: http://www.marketing-ideas.org/business-attire-guidelines.php?I=12345&T=&PC=-RSS

Are they afraid to buy from you?

It's natural for humans to procrastinate and delay a purchase because they're fearful of making a mistake.

One surefire way to nudge your prospect to a purchase is the ethical use of scarcity. Scarcity exploits their innate fears to buy sooner rather than later.

Here's how to easily turn procrastinators into buyers... more...

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Originally Posted on 8/17/2005 5:42:46 PMContent source: http://www.marketing-ideas.org/articles-on-scarcity.php?I=12345&T=&PC=-RSS

Boost sales with happy stories

Testimonials are one of the single best strategies to grow your business.

And while they're effective and powerful, there are several points to keep in mind when requesting and using testimonials...

... Follow me as I reveal how to use your best customer endorsements to grow your business at... more...

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Originally Posted on 8/17/2005 5:32:45 PMContent source: http://www.marketing-ideas.org/sample-testimonial-letters.php?I=12345&T=&PC=-RSS

No cost image hosting revealed

Are you paying to store graphics for your website, blog, auction, or online photo albums?

Why pay when it's yours gratis at... more...

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Originally Posted on 8/17/2005 5:25:44 PMContent source: http://www.marketing-ideas.org/free-image-hosting-sites.php?I=12345&T=&PC=-RSS

Ask your competition for a promotion

Did you ever wonder how people are chosen to sit on the boards of organizations and associations?

According to visibility marketing expert Raleigh Pinskey, all you need to do is ask this simple question revealed at... more...

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Originally Posted on 8/17/2005 5:16:33 PMContent source: http://www.marketing-ideas.org/self-promotion-ideas.php?I=12345&T=&PC=-RSS

Are official documents enclosed?

Laws in most states require us to find a notary public to witness the signing of official documents.

Those fees really add up because you pay per signature...

... But how'd you like to get the same exact notary public service gratis?

Finding a no-charge notary public in your neighborhood is just a mouse click away at... more...

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Originally Posted on 8/17/2005 5:04:32 PMContent source: http://www.marketing-ideas.org/find-a-notary-public.php?I=12345&T=&PC=-RSS

Introducing the fountain of youth

Do teenagers visit your website?

If they do, online youth marketing is quite different than marketing to any other group...

... Follow me as I reveal nifty ideas about teenagers and marketing at... more...

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Originally Posted on 8/17/2005 4:58:31 PMContent source: http://www.marketing-ideas.org/online-youth-marketing.php?I=12345&T=&PC=-RSS

Secrets of a rich marketing maverick

Just because someone pocketed a billion dollars doesn't necessarily impress me.

But marketing maverick Mark Cuban is the exception.

Cuban made his fortune selling Broadcast.com to Yahoo! But instead of early retirement, he's giving back with brilliant no-cost marketing ideas at... more...

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Originally Posted on 8/17/2005 4:47:28 PMContent source: http://www.marketing-ideas.org/Mark-Cuban-biography.php?I=12345&T=&PC=-RSS

Online event detective revealed

How'd you like to find conference and meeting places in just a click?

Eventective is a searchable database of available meeting and event rooms, banquet, and conference facilities you can book for your upcoming events.

Just type a ZIP code, click "Search," and browse your results at... more...

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Originally Posted on 8/17/2005 4:39:27 PMContent source: http://www.marketing-ideas.org/conference-venue-and-meeting-place.php?I=12345&T=&PC=-RSS

This line gets email opened

I can only assume you opened this because this email's subject line caught your attention.

Your prospects, short on time, decide to open or delete your emails based on its subject line.

Are your emails worthy of their attention?

Bob Bly reveals his "4 U's" copywriting formula to help you get your emails open at... more...

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Originally Posted on 8/17/2005 4:35:26 PMContent source: http://www.marketing-ideas.org/email-subject-line-attention-getters.php?I=12345&T=&PC=-RSS

Inside job delivers big results

Paco Underhill, guru of retail store design, was awarded the assignment of giving office superstore Staples a makeover...

... Follow me as I reveal Paco's top 7 big ideas delivering this retailer a big edge over its rivals at... more...

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Originally Posted on 8/17/2005 4:26:25 PMContent source: http://www.marketing-ideas.org/retail-store-design-ideas.php?I=12345&T=&PC=-RSS

Best no-cost homepages reviewed

Now, there's one less excuse to getting your business on the internet...

... There are literally thousands of zero cost homepage providers ready and waiting to put your business online.

Here's how to get reviews of the best free homepages for you at... more...

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Originally Posted on 8/17/2005 4:12:23 PMContent source: http://www.marketing-ideas.org/best-free-homepages.php?I=12345&T=&PC=-RSS

Are you failing to fail?

I find the mark of a success is the ability to accept failure and learn from it.

Here's how to make failure your friend and turn your setbacks into success... more...

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Originally Posted on 8/17/2005 4:08:22 PMContent source: http://www.marketing-ideas.org/attributes-for-success-and-failure.php?I=12345&T=&PC=-RSS

The greatest sales copy ever

They say sending someone a sales letter is like crashing a party...

... You've got just a few moments to convince your host why you should stay.

One way to appeal to the host without saying a word is by "looking good".

Here are 5 fast and easy ways to make sure your sales copy get read... more...

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Originally Posted on 8/17/2005 4:05:20 PMContent source: http://www.marketing-ideas.org/the-greatest-sales-copy-ever.php?I=12345&T=&PC=-RSS

Boost trust with this biography

One fast way to boost your website "trust factor" is to display your biography.

A biography is just a short story about you. And posting the highlights of your life might push your prospect.

The fastest way to come up with ideas for your own biography is to emulate others... and here's my nifty tactic to find millions of personal biography examples to swipe... more...

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Originally Posted on 8/17/2005 3:52:20 PMContent source: http://www.marketing-ideas.org/personal-biography-example.php?I=12345&T=&PC=-RSS

Marketing on a shoe string budget

Most business-to-business advertisers have smaller ad budgets than their counterparts in consumer marketing.

Here are 10 ways to get more out of your advertising dollars... more...

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Originally Posted on 8/17/2005 3:50:15 PMContent source: http://www.marketing-ideas.org/advertising-and-marketing-on-a-shoe-string-budget.php?I=12345&T=&PC=-RSS

This tutor delivers better results

The next time you tap into your favorite search engine, you might narrow your results by appending the word "tutorial" to your search phrase.

For example, instead of searching for:

excel

... You might search for:

"excel tutorial" to find no-cost, information-packed sources.

Here's a few of my favorite tips for searching the web... more...

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Originally Posted on 8/17/2005 3:43:10 PMContent source: http://www.marketing-ideas.org/tips-for-searching-the-web.php?I=12345&T=&PC=-RSS

Borrow abbreviations for search gold

What's the difference between the abbreviation USA and the term United States of America?

For most, they're the same... but for me, using the abbreviation "USA" in my webpage copy is more likely to get noticed by search engines...

... This abbreviation dictionary boosts your search engine ranking at... more...

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Originally Posted on 8/17/2005 3:28:59 PMContent source: http://www.marketing-ideas.org/abbreviation-dictionary.php?I=12345&T=&PC=-RSS

Break a contract without penalty

Ever try to cancel a contract for web hosting or internet service?

Getting into a contract is a breeze... but getting out of one can be a nightmare.

After numerous attempts to terminate a hosting plan, I decided to exploit the terms of the contract to get my email noticed...

... And sure enough, not only was my hosting contract immediately canceled, but I was also rewarded with a a friendly email reply.

See exactly how I turned the tables on those cheap web package hosting companies in just hours at... more...

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Originally Posted on 8/17/2005 3:19:57 PMContent source: http://www.marketing-ideas.org/cheap-web-package-hosting.php?I=12345&T=&PC=-RSS

Would Jesus endorse your website?

How do you react when a website features an appeal to Jesus?

Come follow me as we discuss the pros and cons of adding religious appeals to your website design at... more...

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Originally Posted on 8/17/2005 3:06:56 PMContent source: http://www.marketing-ideas.org/christian-website-design.php?I=12345&T=&PC=-RSS

Are you invisible to Google?

Having a hard time ranking high at popular search engines like Google(TM) and Yahoo(R)?

Here's an advanced tip (to pass on to your Web designer)... don't use the parameter "id" in your URL string... search engine robots tend to ignore 'em.

Get the inside scoop right now at... more...

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Originally Posted on 8/17/2005 2:53:55 PMContent source: http://www.marketing-ideas.org/website-evaluation-checklist.php?I=12345&T=&PC=-RSS

What's wrong with this picture?

You might be shocked to know that when it comes to advertising with pictures, men prefer looking at other men and women prefer seeing pictures of other women...

... Craig Garber reveals how to use pictures to immediately boost response rates in your marketing at... more...

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Originally Posted on 8/17/2005 2:45:53 PMContent source: http://www.marketing-ideas.org/picture-advertising.php?I=12345&T=&PC=-RSS

Did your guru flunk this?

I can't help but wonder how many people are buying the latest parade of expensive information products for all the wrong reasons...

It's hard to believe that marketers are buying into the latest rash of expensive information products...

... Surprising because as marketers junkies, we should know better.

It's for that reason I've posted my home study business course checklist for your review. It's stunningly accurate... giving you a skeptical "journalist's edge" on how to sniff out the jewels from the junk.

Are you ready to put your favorite guru to the test? If so, just scan my checklist at... more...

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Originally Posted on 8/17/2005 2:42:22 PMContent source: http://www.marketing-ideas.org/home-study-business-course.php?I=12345&T=&PC=-RSS

Buy ads at deep discounts

How'd you like to save up to 80% off your next newspaper ad?

A growing number of online auction sites make it super easy to find unsold advertising space at deep discounts.

See how author Alexander Hopkins saved 83% off a national women's magazine ad at... more...

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Originally Posted on 8/17/2005 2:30:21 PMContent source: http://www.marketing-ideas.org/remnant-ad-space-newspaper.php?I=12345&T=&PC=-RSS

Software demotes cranky callers instantly

There's a new piece of call monitoring software that's creating quite a stir among privacy advocates.

The software is able to listen in on customer service calls, flag complainers, and divert them away from the best customer service people.

As a marketer, I love the concept. However as a consumer, I'm initially unnerved that some machine is determining the level of service I get based on changes in my voice.

What say you? Get the scoop about this new call center quality monitoring system at... more...

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Originally Posted on 8/17/2005 2:24:20 PMContent source: http://www.marketing-ideas.org/call-center-quality-monitoring.php?I=12345&T=&PC=-RSS

5 tips to find wholesale products

Sheila Newth offers a comprehensive, step-by-step checklist on how to find low-priced, high-quality wholesale products for your niche at... more...

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Originally Posted on 8/17/2005 2:14:19 PMContent source: http://www.marketing-ideas.org/drop-ship-wholesalers.php?I=12345&T=&PC=-RSS

Convert anger into quick cash

When angry customers argue with you, how do you react?

Most people aren't properly trained for angry customers and fall into the trap and join the fray. That's a surefire way to lose new business.

I find treasures in arguments... I'm thankful when someone cares enough to take the risk to offend me...

... And when you follow these 9 tips to keep disagreements from turning into arguments, odds are you'll steal a ton of business from your competitors... more...

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Originally Posted on 8/17/2005 2:03:18 PMContent source: http://www.marketing-ideas.org/training-for-angry-customers.php?I=12345&T=&PC=-RSS

Easy to love this story

Simply put, most people love great stories.

And stories about your real-life customers saving time, money, or doing better business as a result of your product or service is quite compelling.

Even better, if you can get a third-party source (like the media) to interview your happy customers, you've hit pay dirt.

If you're interested, you might turn up your speakers and listen to my example of a third-party, audio case study with David Copeland... I convinced him to reveal how he generated close to $10,000 in profit in less than three weeks at... more...

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Originally Posted on 8/17/2005 1:59:17 PMContent source: http://www.marketing-ideas.org/how-to-write-a-case-study.php?I=12345&T=&PC=-RSS

These 5 letters kills business

Closed... that's what the rushed, handwritten signs read on the windows of our favorite pizza shop today.

Even worse, the old equipment was being hauled into salvage trucks. While I'd bet most feared the worst, I decided to investigate...

... And you won't believe what I found at... more...

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Originally Posted on 8/17/2005 1:49:16 PMContent source: http://www.marketing-ideas.org/business-killers.php?I=12345&T=&PC=-RSS

Hire Donald Trump tonight

I'd bet the ranch you've never heard the name Rodney Dean... but you've probably heard his impersonation of Donald Trump lately...

He's one of thousands of freelancers eager to bid on your next voice over needs.

Actually, it was a cinch to track this guy down...

... To easily find voice over talent for your next project (and have some fun along the way), visit... more...

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Originally Posted on 8/17/2005 1:34:15 PMContent source: http://www.marketing-ideas.org/voice-over-talent-agencies.php?I=12345&T=&PC=-RSS

9 ways to kill your business

Do you make these common business mistakes?

Computer scientist turned successful entrepreneur Benjamin Suarez finds most successful business owners avoid these 9 business killers... I've summarized his checklist for you at... more...

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Originally Posted on 8/17/2005 1:22:14 PMContent source: http://www.marketing-ideas.org/tips-on-running-a-successful-business.php?I=12345&T=&PC=-RSS

Inventing outrageous sales

Most sports teams use just 3 ways to sell tickets:

1) Cold calling

2) Group ticket sales

3) Box office

But sports marketing guru Jon Spoelstra isn't your typical sports marketer... instead, he reaches into his direct response "arsenal" of ideas to invent new ways to sell tickets.

Follow me as I reveal Jon's best, tested ideas on how to sell tickets to any event at... more...

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Originally Posted on 8/17/2005 1:11:13 PMContent source: http://www.marketing-ideas.org/how-to-sell-tickets-to-an-event.php?I=12345&T=&PC=-RSS

Discover gold inside your skull

How'd you like to dream up hot new business ideas as fast as sheets off a printing press?

Interested? If so, all you need to do is open your mind...

... And mimic these 8 successful techniques of inventive thinkers at... more...

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Originally Posted on 8/17/2005 12:56:12 PMContent source: http://www.marketing-ideas.org/hot-new-business-ideas.php?I=12345&T=&PC=-RSS

B2B vs. B2C - killing your sales?

Bob Bly offers the key 7 differences between business-to-business and consumer marketing at... more...

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Originally Posted on 8/17/2005 12:54:11 PMContent source: http://www.marketing-ideas.org/b2b-vs-b2c-marketing.php?I=12345&T=&PC=-RSS

Selling Oprah and Howard Stern

Quick quiz:

What do Howard Stern, Oprah Winfrey, and Paul McCartney all have in common?

Answer: All three are baby boomers... that's the generation born between January 1, 1946 and December 31, 1963.

And when you're marketing to baby boomers, keep this marketing strategy fresh in your mind... as baby boomers age, their eyesight gets worse.

The King of Copy reveals how to guarantee that your ads get seen by this powerful group of spenders at... more...

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Originally Posted on 8/17/2005 12:43:10 PMContent source: http://www.marketing-ideas.org/marketing-to-baby-boomers.php?I=12345&T=&PC=-RSS

Just say Yes to Dr. No

Mention the name of Dan Kennedy and you probably will think of a direct marketing coach or mentor; dare I say even a guru.

But for me, Dan's best advice centers around the art of saying "no."

If you're wondering how successful people have the most freedom AND the most money, just ask Dan at... more...

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Originally Posted on 8/17/2005 12:34:07 PMContent source: http://www.marketing-ideas.org/time-management-and-work.php?I=12345&T=&PC=-RSS

I struck gold on TV

Google&#153 wants to organize the world's information... and now that includes the thousands of programs we see every day on TV.

The new service, soon to be called Google VideoTranscript, gives us a way to search programming from ABC, PBS, Fox News and C-SPAN.

But for marketing junkies like me, this is another nifty way to create an on-the-fly swipe file of the best commercials and infomercials to reference for headline and ad copy ideas.

My step-by-step instructions are waiting for you at... more...

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Originally Posted on 8/17/2005 12:05:52 PMContent source: http://www.marketing-ideas.org/swipe-file.php?I=12345&T=&PC=-RSS

Outsource everything, except this

Perhaps one of the biggest mistakes I've made was not outsourcing everything.

Whether you're looking for Web design, stuffing envelopes, or even answering angry customer service emails, there's someone on this planet that can do it better and cheaper than doing all the work yourself.

But there is an exception...

...I find it's nearly impossible to outsource copy writing -- writing persuasive advertising, emails, or sales letter. Unfortunately, the best copywriters charge way too much (or keep their talents to themselves). That's why I decided to master the art of writing ad copy a long time ago, and I recommend the same for you.

It's for this reason I urge you to grab these amazing copy writing formulas at... more...

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Originally Posted on 8/17/2005 11:50:51 AMContent source: http://www.marketing-ideas.org/copywriting-workshop.php?I=12345&T=&PC=-RSS

Tap morgue to find freebies

In the newspaper business, a "morgue file" is jargon to describe the file that stores back issues flat.

Apparently, the same phrase is used by illustrators, comic book artists, and designers as well.

For the rest of us, a "morgue file" is an amazing, searchable photo bank of high-resolution, digital stock photographs and images... available to download for either corporate or public use -- mostly no charge!

... Search this amazing (and nifty) online digital library at... more...

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Originally Posted on 8/17/2005 11:47:42 AMContent source: http://www.marketing-ideas.org/public-domain-photography.php?I=12345&T=&PC=-RSS

Website makeover in a Flash

If you're a frequent visitor to any of my Websites, you know they're ugly.

I skip the fancy graphics and rely heavily on plain-vanilla text instead. As a result, just about every Webpage I create ranks tops at Google&#153, Yahoo&reg, and MSN.

Adding graphics to your Webpages hurts your search engine ranking, risks upsetting your visitors (because graphics take much longer to display than plain content), and costs more for Web hosting.

But some pictures are literally worth a thousand words.

Solution: Instead of displaying a traditional Web graphic, you might ask your Web designer to convert them to Flash thumbnails instead...

... Find out how to quickly and easily optimize your Web page graphics at... more...

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Originally Posted on 8/17/2005 11:32:38 AMContent source: http://www.marketing-ideas.org/Flash-thumbnail-viewer.php?I=12345&T=&PC=-RSS

Step by step success revealed

Okay, I admit it. The following marketing tip absolutely baffles me.

It's about how to exploit 4 mental conditioners to pave the way to your success... more...

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Originally Posted on 8/17/2005 11:26:37 AMContent source: http://www.marketing-ideas.org/step-by-step-success.php?I=12345&T=&PC=-RSS

Million dollar company without advertising

Can you really build a million dollar company without spending a dime on advertising?

If you're the inventor of Icy Hot, the answer is a resounding yes.

Instead of spending money on expensive, often risky advertising, this inventor redirected the entire purchase price (plus an extra 15%) to any magazine, radio or TV station willing to run Icy Hot ads on a "per order" basis.

On first glance it's hard to understand the math... every time a first-time buyer purchased Icy Hot, the company lost money...

... But in exchange for this one-time loss, the company recoups its investment on the very next order. And since their average customer buys 6 times a year (for life), the "math" makes sense.

How'd you like to build your business without spending a dime on expensive advertising? The exciting details are waiting for you at... more...

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Originally Posted on 8/17/2005 11:20:36 AMContent source: http://www.marketing-ideas.org/per-inquiry-advertising.php?I=12345&T=&PC=-RSS

Tiny Fox bullies Microsoft

Have you had enough of the constant bugs and security issues plaguing your Internet browser?

If you said yes, you're obviously not alone.

There's a new, elegant internet browser that's quickly showing up on my radar screen... it's called FireFox.

Check out this stat... the number of visitors to my Website using the FireFox browser increased over 500% over the last 4 months... that's hard to ignore.

At this pace, it won't be long before Internet Explorer loses its dominance and is replaced by FireFox.

If you're a website owner, you might consider downloading the FireFox browser so you can make sure your Website is compatible.

Everything you wanted to know about the FireFox browser is yours to review at... more...

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Originally Posted on 8/17/2005 11:13:35 AMContent source: http://www.marketing-ideas.org/FireFox.php?I=12345&T=&PC=-RSS

Charm shoppers into buying tonight

We all know the drill... when we're shopping at the mall, the dialog goes somethin' like this:

Retailer: "Can I help you?"

Me: "Just browsing."

And I'd bet 9 out of 10 times, these retailers never make the sale.

Is there a better way for retailers to approach shoppers?

Of course there is... and I've compiled my list of fast and easy ways to charm looky-loos into buyers at... more...

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Originally Posted on 8/17/2005 10:59:33 AMContent source: http://www.marketing-ideas.org/hot-retail-sales-ideas.php?I=12345&T=&PC=-RSS